Cadbury has included internet marketing into its Joyville campaign, they have created an interactive website and a Facebook page to reach consumers through the ever growing wide world web.

The interactive Joyville website (http://joyville.cadbury.com.au/) not only contains links and access to the Joyville TV commercials it also provides the public with the option to look into the history of Joyville and play simple games such as the 'joy-o-meter' and 'secret recipe' game.

The website has been well integrated with the campaign, it sticks to the overall Joyville theme carried throughout all the marketing mediums. 

The website has been well thought out addition to this integrated campaign campaign, like many other aspects of the Joyville campaign, it gives the public a story and a place for them to interact with the land of Joyville. Another powerful element is the option for customers to vote on whether to keep the new Marvelous Creations product, this makes Cadbury's customers to feel valued but also gives the company consumer perspective.

Facebook and social media in general can be an extremely effective way to reach millions of people. The Cadbury Facebook page is another online marketing tool utilised well by the Joyville campaign, it has been well integrated and provides another form of communication between Cadbury and its customers. It gives product, competition and general Joyville updates, but most importantly it allows the public to have their say and become involved in the world of Joyville.

References:

Cadbury Dairy Milk. 2012. Joyville. [ONLINE] Available at: http://joyville.cadbury.com.au/. [Accessed 28 June 13].

Facebook. 2013. Cadbury Dairy Milk. [ONLINE] Available at: https://www.facebook.com/CadburyDairyMilkAustralia/app_369549226437039. [Accessed 28 June 13]

Welcome to Joyville!

Cabury's Joyville campaign has been running since 2012, according to the company "Joyville is positioned as a mythical place that lives in the imagination of chocolate lovers around the world, it is a magical place where Cadbury chocolate is made. A place where worker whistle to chocolate, milk is stored in hillsides and chocolate is transported in purple pipes and delivered by purple vehicles."

Cadbury has worked hard to successfully integrate this vision into all aspects of their campaign, through utilising a variety of media such as TV, online including a website and Facebook page, sales promotions such as the "what brings you joy" competition, and outdoor media including 3D street art.

Cadbury has worked with Saatchi & Saatchi to create the Joyville campaign. It mostly promotes its brand image but also the the new Marvelous Creations product line and Cadbury Dairy Milk's controversial, new 'generous' block sizes. 


References:
Adworld Ventures Ltd. 2012. Cadbury Launches Joyville Campaign. [ONLINE] Available at: http://www.adworld.ie/news/read/?id=8404ee99-70f7-440e-8c1b-8cc6ae0bc645. [Accessed 27 June 13].

Campaign Brief. 2013. Cadbury launches new Joyville campaign to support improvements to iconic Cadbury Dairy Milk block range via Saatchi & Saatchi Sydney. [ONLINE] Available at:http://www.campaignbrief.com/2013/05/cadbury-launches-new-joyville.html. [Accessed 27 June 13].