Customer-orientated sales promotions is another tool which was used earlier this year in the Joyville marketing campaign. They ran Special Delivery competition, giving away 1,000 blocks of Cadbury Dairy Milk per day  and giving 6 Australian's the opportunity to win what brings them joy, completely made out of Cadbury Dairy Milk chocolate.

To enter, customers had to purchase a block of Cadbury Dairy Milk and the visit the website to enter. This not only encourage sales but also got the customer visiting the website discussed earlier and interacting the Joyville, and becoming increasingly apart of the campaign.

This sales promotion was very well integrated, the major prizes were not only delivered in Joyville themed cars by Joyville themed people but two of the Special Deliveries were turned into 15 second TVC's creating a buzz with the campaign.

References:

Campaign Brief. 2013. Two new 15 second spots in Joyville Special Delivery promotion go to air via Saatchi's, Sydney. [ONLINE] Available at: http://www.campaignbrief.com/2013/03/two-new-15-second-spots-in-joy.html. [Accessed 10 July 13]